1. Before the Event
It all starts with a desire to re-connect your sponsorship with the audience. Set up a landing page for the event and/or define a #-tag and spread the word!
2. During the Event
The show starts, and the fans can take part by posting their photos and be on the big screen and show their dedication and enthusiasm: Pix2win connects the ”mobile behaviour” to the sponsor´s message. Have it resound thorough social media. Then draw the winner!
3. After the Event
Experience the benefit of having turned the modern fan´s usual behaviour of sharing photos into branded messaging for the sponsor and thus of connecting the event itself into the broader context of the social network. The sponsor can also utilize this to open a crucial link back to the participants after the event, continuing the dialogue online!